All the reasons why YOUR website still isn’t ranking as of 2019.
What is Mobile Optimization?
Mobile Optimization is the re optimizing or redesign of a website to appear mobile friendly. Having a website that is mobile friendly not only easier to use and navigate, but it also provides for a better user experience. You should do this not only to make your website easier to use, but you will soon see a boost in your Google rankings.
Why Should You?
As of 2019 only mobile friendly websites will be shown at the top spot of Google. As 70% of all searches are done via mobile phone. So, it would be useless of Google to give it to a website who isn’t properly optimized.
How Can I Optimize My Site?
There are a few simple ways that can optimize your site in just a few minutes and you will see a substantial boost in rankings. First is buying WP Rocket, it’s a great Caching plug-in that will speed up your mobile speed as well as your regular page speed. WP Rocket comes with multiple different features designed to boost all around website speed. Another step you can take is enabling Lazy Load through Jetpack in your WP Admin. This allows your website to load images as you scroll, and uses less storage at once. Last super simple step is minimizing CSS and JS code in your images. Properly compressing your images will not only look better on mobile, but will also load better.
WHAT RANKS WEBSITES ON GOOGLE?
There is a large factor that plays into Google’s algorithms that come to play in a websites rankings. The most known way at the moment is Link Building and Technical SEO, even though, those methods are somewhat outdated, and Google now looks for quality content. Sure, Technical SEO and creating backlinks does work and helps rank your website higher, but with Google’s algorithm constantly changing, these are currently the Top 10 Ways To Rank #1 On Google.
Having relevant, and a large list of ranking Keywords is something that will always help a website rank on Google, it always has and it always will. The placement of keywords throughout your site is perhaps one of the most important SEO methods. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using. Make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to your site being flagged as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’ and could potentially damage your website.
2) MOBILE OPTIMIZED WEBSITE
With 40% of all website traffic coming from mobile devices, it is not a shock to see that having a fast loading, mobile optimized will rank your website higher in Google.
3) ALT TAGS
All images and videos that you currently have on your site can have descriptive words added to its imprint. These are known as alternative text or ALT Tags . These tags allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the text throughout the website. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.
4) DO NOT USE ADOBE FLASH
I understand, Adobe Flash can be fast, cheap, and easy for new sites. BUT in reality, Google actually punishes Flash websites compared to alternative platforms. They ignore flash sites, for the simple fact that flash sites can’t link to individual pages. I highly recommend WordPress, as it is very SEO friendly, and you will see a near instant increase in Google rankings.
5) URL STRUCTURES
Something that is one of the first things that can determine a websites rankings is the URL structure. If the search spiders can’t crawl through the links and pick them up properly, Google will not rank the site, it merely ignores it, and leaves it in the dust.
Not having a blog and posting consistently is something that will KILL your websites rankings. Without a blog (for the most part), Google will crawl your website, see that there is a lack of content and will therefore in turn not do anything with your website and keep it on the 100000th page of Google.
7) QUALITY CONTENT
Just like blogging, having quality content and updating it vigorously (but not too much) will rank your website higher. If Google sees that there is a lot of relevant content within your website, it will know that you’re staying updated on your website, and therefore will rank your website higher.
8) PAGE TITLES
Honestly, this is something that isn’t talked about too much. And over the past year, I’ve seen website titles get less and less optimized towards the content on the website. Whether it be the person forgets to update it, or their SEO agency they’re currently with, isn’t doing the proper techniques to rank sites. Instead these agencies are using less effective BLACKHAT SEO methods, that potentially could hurt your website in the long run.
9) SITE MAPS & INTERLINKING
SUPER SUPER IMPORTANT, almost as important as providing quality content and staying updated on it. Interlinking allows the spiders to crawl your site faster, and the better interlinking you have, the faster the spiders crawl therefore, ranking your website higher. A sitemap is a page specifically listing and creating links to all the other major pages on your site. Therefore every page is easier to find for both the spiders and users alike, and can be reached with significantly less clicks.
10) CLASSIC LINK BUILDING
Link building, something that has done wonders since the dawn of Google and the SERPS. This still works because Google ranks the reliability and relevance of your site partially as a result of how many times it has been recommended by third parties. Therefore it is important to monitor how these links are growing, and stay updated on them, clean links when needed to maintain a positive rank on Google.
All aspects of SEO are important to properly rank a website, and to leave positive, long-lasting results. To take away though, the most key aspects to ranking a website higher in Google is definitely; Blogging and staying active, Creating quality content, Link building, and Title Tags. Just these 4 things alone will help a website rank better, imagine using all 10 of these techniques! The results will be unstoppable.
The 2019 SEO Strategy for Success?
WHAT’S DIFFERENT IN 2019?
With Google constantly changing it’s algorithm it changes it’s ways it ranks websites, and this year and the years after, I believe it’s not going to be the way it used to be. And what was being done (And still is by most SEO agencies today) simply just isn’t working anymore, and it will never work again. Thankfully, if these strategies and tactics are diploid correctly, rankings can come a lot faster than they used to, but are more of a challenge today. Out with the old and in with the new, let’s get into the best 2019 strategies to take the top spot of Google with relative ease.
NO MORE BACKLINKS
What?!? No more backlinks in SEO? Well sadly, it’s been noted by Google that backlinks aren’t very important anymore and won’t be doing much of an effort. I still see many SEO agencies that still sell only backlink packages, and write it off as “SEO” and “Digital Marketing”. Backlinks can still do help in ranking websites, but you shouldn’t be building backlinks, and spend your time getting organic backlinks through other methods.
REGULAR WEB CONTENT + BLOG
Uploading content regularly and having a blog is one of the most important factors in ranking websites. Regularly uploading new content to your website, when analyzed by Google it shows that there is a lot about your website, and if it’s quality content and not spam, rankings will increase. As well as with proper usage of a blog. That is something not enough websites are using to utilize their rankings on Google. Posting regularly on a blog (about your own website and niche) will account into website content, and rank higher.
Another important aspect of getting a website ranked on Google in 2019 is maintaining a positive reputation. Keeping this reputation up can be done through Google reviews, and any other trustworthy source of information, providing your business with positive reviews. A website that has a poor reputation will not be in Google’s considerations in 2019, so make sure the reviews are real quality reviews. Google can detect fake and spam reviews and that will permanently hurt the websites rankings.
Google is now ranking on other factors that had almost no importance in 2018 and the years before. Google has completely upped their game and has started ranking websites based on how fast their pages load and update. It is important to get your website audited and tested for page speed, to see if it can be approved upon, and see why it may be a potential factor why your website just isn’t ranking.
USER FUNCTIONALITY AND EXPERIENCE
Another important thing is a fully functional website, as well as a website that also provides a very positive user experience. If a website is loosely put together and poorly interlinked, the web spiders cannot easily crawl the site, and as of 2019, they will not rank your website anymore. So having a tightly knitted together website is playing a very important factor in 2019.
There are still a few SEO techniques from 2018 that still work and play a role in ranking websites. (The link to the post with the other ranking techniques: https://bit.ly/2HMjypg) For the most part though, SEO has changed completely, it started as just keyword stuffing, to backlinks, and other basic, to now where countless hours and multiple requirements have to be met for all assets within a website. SEO has changed in 2019, and most still haven’t realized.