What is SEO?

Search Engine Optimization is the optimization of a website to fit within the Google ranking algorithm, and try and rank in the top 3 spots. Search Engine Optimization has many different forms; On Page, Off Page, and Local. All these different types of SEO are used differently, but are all used to obtain a similar goal. Higher Google rankings, higher conversions and sales.

What's the difference between White Hat & Black Hat SEO?

Not all SEO is the same. There are three forms of SEO those being; White Hat (Ethical), Black Hat, and Grey Hat. Black Hat and Grey Hat (aka Spam SEO) is the fast spam less expensive way into SEO which provides little to no results, and when done to an extent only does damage to websites. That’s why here at Lead Source SEO, we provide 100% White Hat SEO, to ensure our clients maximum ranking ranking results, as well as ensuring they are long lasting.

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