Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in our Organic SEO methods, but uses some of the same concepts.
Our 2019 Local SEO Ranking Strategy
On Page Optimization
Local or corporate company, all websites need to ensure a good user interface to provide a positive user experience, as well as keep a low bounce rate. It’s important to make sure a local business website is properly optimized so potential customers can enjoy their site visit as well as obtain the most information about your business.
90% of purchases take place in physical stores and 80% of US disposable income is spent within 20 miles of the household. Therefore, Local SEO is possibly the most crucial part of Search Engine Optimization as well as the most effective and positive with ROI.
Yelp / Yellow Pages
As a local business, you will most likely be found on places like Yelp or Yellow Pages if you’re not ranking organically or on the map pack. Leveraging both Yelp & YP, can help build a client base as well as reputation for new and growing local businesses.
Ensuring people know where you are locally as a LOCAL business, is very important. Obtaining local citations will help obtain a local footprint for new and already existing local businesses. Having local citations will help you become a more known business in your local area.
A complete make or break for local businesses. Having a poor reputation as a local business will KILL sales and conversions. Therefore, as a local business you must maintain a positive reputation and ensure to cater to your clients needs to keep that reputation you’ve worked so tirelessly on.
Guest Post Articles
Just like all SEO, it’s always important to obtain natural backlinks from trusted websites posting articles about your website. Spam links will not do in any market or niche, obtaining articles from highly reputable sources can absolutely skyrocket rankings in a relatively short period of time.