White Label SEO & Content Marketing Services
What Is SEO & Content Marketing?
SEO and Content Marketing is a processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of these techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for readers and website visitors.
Why Is It So Important?
It optimizes a better user experience, which brings higher rankings in the SERPS. Compared to paid ads (ex; Google Adwords) has no optimization done, and only brings in 10% of the traffic that Organic Search Engine Optimization provides.
What Can It Do For Your Business?
Search Engine Optimization can provide many things, but most importantly, it can turn a website from a liability to a viable asset that can be used to leverage a magnitude of methods to obtain more business and sales. Search engine optimization has become more and more important and harder to obtain higher rankings as the years continue.
Our Killer Ranking Techniques
On Page SEO
Creating content for a website whether it be through a blog, new pages or even just updating content on the homepage, website content is CRUCIAL in getting your website indexed on Google. Website content allows the spiders to crawl, analyze, and pickup on what content is provided through your website.
With content creation comes content optimization. If you provide a lot of content, but it’s slow, low quality content, it will not rank on Google. That’s why it’s important to take the time to ensure that all content is properly optimized, to allow the crawl spiders to analyze the content better.
Easy to use navigation is an important part of user functionality. It also allows the spiders to crawl the website easier. It also improves the professionalism of your website. With easy to use menus and interlinking, is crucial in creating a positive user experience.
Google has now turned page speed into a ranking factor that can play a large roll. Websites that have a slow load time have a high bounce rate, and that doesn’t rank well on Google. A high bounce rate is users coming and leaving your website. Your bounce rate is determined by the time they spend on your website.
Technical SEO is very beneficial, it’s done through all changes inside the website such as; META Descriptions, ALT texts, Title Tags, H1-H6 Tags, Image & Video, Schema Markup and more. This can go along with keyword research as well. This brings awareness of what keywords will be most beneficial in your tags and METAs.
Off Page SEO
Link Building w/ Blog Outreach
One of the most powerful ways to rank a website, is having guest post articles posted about your website. When these backlinks come from websites with a high domain authority and a good reputation, it can catapult your SERP rankings. Obtaining a backlink from a high trusted website (ex: Apple) over some random, low authority website.
Next, targeting keywords you need to be competing for is very important. if you’re targeting unrelated or difficult to rank keywords, you’ll have a hard time appearing anywhere on the SERPs. It’s important to do keyword research, understand the niche and what you need to be ranking for.
Appearing on places like; Google My Business, Yelp, Yellow Pages, Map Quest (and more) are all great in driving traffic to your website. These citations help boost authority and credibility of your website. 90% of purchases take place in physical stores and 80% of US disposable income is spent within 20 miles of the household.
Also, reviews now have a impact on Google rankings. If you have a low reputation, why sould someone trust & do business with you? They won’t. So it’s important to keep a positive reputation on the internet. Maintaining, and helping obtain positive reviews on your web pages, but not creating spam reviews.